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HUM Nutrition recently launched its Flatter Me Fiber GLP-1 Booster in a Pineapple Passionfruit flavor and kicked off its ‘Cravings? I’m crushin’ it.’ campaign. “We saw an opportunity to poke fun at our habits while inspiring better ones,” said Walter Faulstroh, Chief Executive Officer of HUM Nutrition, “This campaign lets us be part of the cultural conversation without preaching.” The campaign recognizes the moments when people feel tempted, such as at the drive-thru, and it positions Flatter Me Fiber as a smarter way to satisfy cravings—this dietary supplement delivers 10 grams of prebiotic fiber and is clinically shown to double GLP-1 levels and increase satiety for up to four hours.
Additionally, the campaign introduces a viral video series, street posters, social ads, and The Craving Crushing Walk-through—a GLP-1 Trading Post in LA.
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