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The collaboration between RECOVER 180 and Once Upon A Sweat brings together the former’s organic and electrolyte-rich hydration formula with the latter’s immersive workout activations. This synergy stands to create a comprehensive wellness ecosystem that addresses both physical exertion and post-workout recovery needs.
The RECOVER 180 and Once Upon A Sweat partnership initially launched in New York before expanding to California and Texas. The initiative integrates product sampling, social media cross-promotion, and educational components about proper hydration into the existing event framework of expert-led sessions and community-building fitness challenges. Fitness enthusiasts attending these Once Upon A Sweat events gain access to scientifically formulated hydration solutions that contain plant-derived ingredients and this may potentially improve their workout performance and recovery outcomes.
Image Credit: RECOVER 180 and Once Upon A Sweat
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