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Dove x The US Open made a bold debut this summer as ‘Dove Advanced Care Antiperspirant’ became the tournament’s first-ever Official Underarm Sponsor. To celebrate, Dove launched a nationwide casting call for an ‘Underarm Ambassador’ — marking a historic first with a N.U.L. (Name, Underarm, Likeness) creator deal. From August 12-17, fans are invited to post submission videos showcasing why they deserve the role, vying for a $10,000 sponsorship, a VIP trip to the US Open, and a feature on @DoveRealTok.
The campaign champions underarms as unsung heroes in sports, celebrating their role in every serve, cheer, and standing ovation. It’s all backed by Dove Advanced Care’s 72-hour odor and sweat protection — designed to keep fans and athletes fresh on and off the court.
Image Credit: Dove x US Open
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