Cushion Foundation Expansions : Covericious Ultimate Cover Cushion

Banila Co has expanded its global footprint with the U.S. debut of the ‘Covericious Ultimate Cover Cushion,’ now available through Amazon. This launch reflects the brand’s broader strategy to introduce its advanced complexion solutions to a wider international audience, particularly within the competitive U.S. beauty market.

Building upon the success of the ‘Covericious Ultimate White Cushion,’ a product that has surpassed four million cumulative sales globally—the Covericious Ultimate Cover Cushion offers a refined formula that merges high-performance coverage with skin-caring properties. Engineered for seamless wear, it delivers a “breathable, luminous finish that adapts to a variety of skin tones and conditions.”

Banila Co’s entry into the U.S. base makeup category follows the continued global momentum of its flagship ‘Clean It Zero Cleansing Balm,’ the top-ranked cleansing balm brand worldwide. This latest launch signals the brand’s ongoing commitment to delivering innovative, hybrid beauty offerings to a growing international consumer base.

Image Credit: Banila Co