Creative Eerie-Themed Soccer Campaigns : Scary Good

Nike Football has unveiled ‘Scary Good,’ a bold and stylistically eerie global campaign that reimagines soccer through the lens of surreal horror and unapologetic attacking play. Designed as both a creative manifesto and a visual homage to soccer’s most electrifying forwards, the campaign elevates goal-focused, instinctive football while blending satire with psychological spectacle.

Departing from conventional sports storytelling, Scary Good uses a multi-layered narrative to revive the energetic, rebellious spirit at the core of Nike’s football heritage. At its center is a series of nine short films, each parodying late-night television genres—ranging from animated throwbacks and psychic hotlines to unsettling infomercials. This cinematic approach culminates in a 60-second launch montage, a fast-paced anthem showcasing “skill, chaos, and flair,” signaling what Nike describes as a ‘reset’ in the way the modern game is approached.

The campaign also highlights Nike’s continued investment in women’s soccer and coincides with the launch of the ‘Phantom 6’ boot and Toma El Juego, an interactive fan event in Los Angeles.

Image Credit: Nike Football