Content Engineer Workflows : The Content Engineer

Niko Pajkovic recently launched The Content Engineer, a newsletter focused on building scalable content systems with AI automation tools. The publication targets content marketers, creators, and business owners looking to streamline their content production through technology. Each issue combines practical tutorials with strategic insights, covering topics like LinkedIn automation workflows, AI-powered content brief generators, and micro-app development for lead generation.

The Content Engineer positions itself as a resource for professionals transitioning from traditional content creation to what the founder calls “content engineering.” Founder Niko Pajkovic defines the role in the following way: “A Content Engineer builds the system that creates the content, and hardwires in space for what AI can’t fake: taste, editorial discernment, lived experience.”

The newsletter includes downloadable automation templates built on platforms like Gumloop, n8n, and Make, allowing subscribers to implement the strategies immediately. This approach reflects a broader shift in content marketing toward systematic, technology-driven production methods that prioritize efficiency without sacrificing editorial standards.