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Bollywood star Bhumi Pednekar and her sister, lawyer-turned-entrepreneur Samiksha Pednekar, have introduced ‘Backbay,’ an eco-conscious water brand designed to merge wellness, design, and environmental responsibility. The brand’s debut product is natural mineral water sourced from glacial melt in the Himalayan foothills, enriched with magnesium, calcium, and potassium as it filters through ancient rock formations.
Packaged in FSC-certified paperboard cartons with plant-based caps, Backbay offers a sustainable alternative to PET bottles, aiming to curb plastic pollution. The facility is women-led and located in Himachal Pradesh, underscoring the brand’s social impact goals. Available in 500ml and 750ml sizes, Backbay will launch later this month across premium grocery stores, quick-commerce platforms, and hospitality venues, targeting both everyday hydration and upscale dining experiences.
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