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Morrisons has launched a new Product Finder feature within its mobile app to streamline the in-store shopping experience for its ten million weekly customers.
Developed using Gemini AI models on Google Cloud’s advanced infrastructure, including BigQuery and Cloud Run, the tool enables shoppers to quickly locate products by simply entering an item name. Customers receive real-time information about the product’s aisle and precise location, improving navigation during busy periods or temporary store layout changes.
During the Easter trading period, the feature averaged 50,000 daily uses, demonstrating its value in enhancing customer convenience and efficiency. The system intelligently matches customer queries with Morrisons’ product database and returns accurate location data within seconds.
“Having all our data in BigQuery has allowed Morrisons to create new solutions for customers that wouldn’t have been possible before. The Product Finder is a prime example of how we’re leveraging technology to make shopping easier and more efficient for our customers,” said Peter Laflin, Chief Data Officer at Morrisons.
Image Credit:
Mareks Perkons
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