Civic-Led Buy Local Campaigns : Love Local

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The City of Toronto has launched the Love Local campaign to bolster small businesses and reinforce Canada’s economic resilience in response to recent U.S. tariffs. Announced by Mayor Olivia Chow and community leaders, the initiative encourages residents to shop, dine, and promote locally-owned businesses. The campaign is part of a broader 10-point Economic Action Plan and includes visible reminders like LED signage and storefront decals, starting in the Riverside BIA.

The new launch also highlights the strength of Toronto’s manufacturing sector, one of Canada’s largest, as a pillar of economic stability. The City is coordinating with federal and provincial partners to present a unified front against U.S. protectionist measures. Leaders emphasize that supporting local businesses not only sustains jobs and reinvests in infrastructure but also strengthens the city’s economic fabric.

Image Credit: Shutterstock

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