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Mrs Crimbles Lemon Macaroons are the latest flavor creation from the Ecotone UK-owned brand that’s crafted with the warm weather months in mind to deliver a satisfyingly citrusy taste experience. The product comes in the form of the brand’s signature macaroons that are infused with lemon flavor in every bite to work well for spring or summer teatime, snacking and dessert occasions. The macaroons come in packs of six servings priced at £1.50, which are arriving now at Co-op locations where shoppers can find them on promotion for £1.20.
Innovation Controller at Ecotone UK Caroline Mitchell spoke on the Mrs Crimbles Lemon Macaroons saying, “Mrs Crimble’s is most famous for her delicious macaroon range, and its where we have a growing opportunity to wow shoppers and build incremental sales. We crafted our latest product with our loyal consumers in mind, having asked our community via social media what flavour they most wanted to see. This means we can make sure we’re meeting modern demands in free from, as well as captivating a new audience, especially among Gen Z who we know are the leaders in embracing new flavours.”
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