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The St Pierre Spicy Chilli Brioche Buns are headed to retailers in the UK as a premium bread product that responds to increasing consumer calls for adventurous fare. The product consists of the brand’s signature brioche bread buns that have been infused and topped with a chili seasoning to give them a touch of heat in every bite. The buns are perfect for pairing with traditional recipes as a way to elevate the flavor and spiciness, which will respond well to consumer demand for foods with more global inspiration and taste.
Head of UK Brands at St Pierre Groupe Georgia Dales-Smith spoke on the St Pierre Spicy Chilli Brioche Buns saying, “We know that consumers are looking for more adventurous mealtime options, particularly during barbecue season. This launch allows retailers to capitalise on the shift toward spicy flavour profiles and elevate the role of brioche in savoury meal occasions.”
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