Cheeky Pen Campaigns : Sharpie S-Gel pen

Sharpie playfully spotlights its Sharpie S-Gel pen through a campaign, featuring rising football stars Ashton Jeanty and Tetairoa McMillan. The marketing tactic showcases the athletes’ transition into their professional careers and emphasizes the significance of their first official contract signings. Of course, Ashton Jeanty and Tetairoa McMillan are using the Sharpie S-Gel pen for their signatures.

The campaign underscores the pen’s no-smear and no-smudge capabilities, which deliver bold and crisp signatures. Jeanty, drafted sixth by Las Vegas, and McMillan, selected eighth by Carolina, are positioned as role models, with their personal stories of childhood inspiration reinforcing the emotional connection between athletes and fans. The partnership extends beyond signing day, as the players will use Sharpie products throughout their rookie year.

Image Credit: Sharpie