Celeb-Supported Fragrance Campaigns : Radical Essence

Prada’s Paradoxe Radical Essence represents a bold evolution of the original Paradoxe fragrance. In this release, the floral-ambery DNA of the scent is reimagined through an innovative gourmand lens. Master perfumers Nadège Le Garlantezec and the Maisondieu duo have crafted a multi-faceted olfactory experience that balances roasted, salty, and creamy accords to offer a sophisticated take on edible-inspired perfumery.

The fragrance composition demonstrates creative perfumery through its unconventional pairing of savory salted pistachio with sweet neroli and creamy sandalwood. The flacon design of the Paradoxe Radical Essence continues Prada’s tradition of subverting expectations in luxury packaging, with its unconventional sideways orientation that references the brand’s triangular logo. The deep pink lacquer finish creates a striking visual contrast against the metallic Prada insignia, resulting in a contemporary yet unmistakably luxurious presentation.

Actress Emma Watson was chosen as the face of the Paradoxe Radical Essence campaign due to her embodiment of the fragrance’s values — authenticity, bold evolution, and unapologetic individuality.

Image Credit: Prada