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Think Turkey has launched a nationwide marketing initiative called ‘You Turkey’ that promotes Canadian turkey as an ideal protein source for fitness-minded individuals and active families. The video campaign features prominent Canadian athletes, including Olympic decathlete Damian Warner and soccer player Vanessa Gilles, who share personal testimonials about incorporating turkey into their training nutrition.
Aside from a video ad, Think Turkey’s ‘You Turkey’ campaign also includes digital advertisements during major sporting events, a Strava fitness challenge that encourages 250 minutes of activity, and various recipe resources to help consumers prepare turkey-based meals. The initiative is effective in emphasizing Canadian turkey’s nutritional profile, including its lean protein content and role in muscle recovery.
By associating turkey with active lifestyles, Think Turkey aims to shift perceptions and increase year-round demand for poultry products.
Image Credit: Think Turkey
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