Canadian Soccer Initiatives : Soccer Initiatives

Soccer initiatives in Canada are gaining momentum as Volkswagen Canada expands its support for the sport in the lead-up to the FIFA World Cup 2026. As the Exclusive Automotive Sponsor of Canada Soccer, Volkswagen plays a pivotal role in advancing the game at multiple levels—supporting National Teams, grassroots development, and local community engagement.

Marking #SoccerDayToronto and the official one-year countdown to the tournament, Volkswagen reaffirmed its commitment to growing the sport’s reach and accessibility. This includes continued investment in youth programs and community partnerships aimed at building long-term infrastructure for player development and fan participation.

Following Canada’s recent win at the inaugural Canadian Shield tournament, Volkswagen was visibly present at the June team practice at BMO Field, offering branded experiences, behind-the-scenes access, and multimedia content that spotlighted its role in the celebration. Overall, these efforts underscore Volkswagen’s long-term vision to help shape the future of Canadian soccer ahead of 2026 and beyond.

Image Credit: Volkswagen