Bringing Lavazza’s 1895 Coffee Blend to Life in Colombia with a Michelin-starred chef — WhereNext

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Cristiano Portis has a pretty adventurous job. He travels the globe in search of the world’s finest coffee beans, visiting farms in remote regions of Brazil, Colombia, and Vietnam that are steeped in coffee tradition.

As the lead Coffee Designer for 1895, a specialty coffee brand created by Italian roaster Lavazza, Portis identifies high-quality beans and develops unique roasts with notes of cacao, red plum, or tropical fruits, adding new possibilities to consumers’ palates.

The 1895 brand is growing steadily in Lavazza’s home country of Italy and other parts of Europe, as people seek new ways of consuming coffee that go beyond the intense and bitter flavor of an espresso.

Portis says there is still a lot of work to do to create greater awareness about coffee and educate consumers about all the options available to them.

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