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TUMS has partnered with DraftKings to introduce the TUMS Fantasy Foodball Pool, an interactive online game that allows football fans to draft their favorite gameday foods and compete for cash prizes. This collaboration blends entertainment with brand engagement. It offers participants a chance to win a share of $40,000 while celebrating their love for classic game-day cuisine. The initiative caters to the widespread enthusiasm for football-related food traditions while reinforcing TUMS’ positioning as a trusted solution for occasional heartburn relief.
The TUMS Fantasy Foodball Pool is structured around themed weekly rounds, featuring popular food categories such as tailgate snacks, spicy dishes, sweet treats, and New Orleans-inspired cuisine. The brand settled on these food categories after survey insights from a broad demographic.
Image Credit: TUMS
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