Ayurvedic-Inspired Oral Care Expansions : Ayurvedic-Inspired Oral Care

GuruNanda — a brand that specializes in Ayurvedic-inspired oral care solutions — recently expanded into Ulta Beauty, effectively bringing its thoughtful formulations to mainstream consumers. The partnership, as such, presents the convergence of traditional wellness practices and modern retail beauty channels.

GuruNanda’s five-product lineup showcases a thoughtful integration of ancient holistic practices with contemporary dental science — from the viral-favorite oil pulling ritual to innovative dry-strip whitening technology. Its Ayurvedic-inspired oral care solutions figure as alternatives to conventional products in the category. The formulations avoid common synthetic ingredients like fluoride and alcohol while incorporating beneficial botanicals.

Puneet Nanda, CEO and Founder of GuruNanda, shared about the expansion: “As a brand rooted in holistic wellness, partnering with Ulta Beauty is a natural next step. Our mission has always been to bridge ancient wisdom with modern science, and we’re excited to introduce a new kind of oral care to Ulta’s community — where beauty begins with a healthy smile.”

Image Credit: GuruNanda