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Key Takeaways
- Apple iPhone sales in China grew 8% in the second quarter, according to a report from Counterpoint Research.
- It was the first such period of growth for Apple in China since the second quarter of 2023.
- The iPhone maker’s bump in sales was driven in part by promotional pricing for the iPhone 16 lineup, Counterpoint said,
Apple (AAPL) iPhone sales in China rose 8% year-over-year in the second quarter, the first period of quarterly growth in the country since 2023.
The sales bump was driven in part by promotional pricing for the iPhone 16 lineup, particularly the Pro and Pro Max models, according to a report from Counterpoint Research.
“Apple’s adjustment of iPhone prices in May was well timed and well received, coming a week ahead of the 618 shopping festival,” Counterpoint Associate Director Ethan Qi said. The 618 festival is an annual event in China during which brands typically offer discounts.
Huawei, the Chinese smartphone giant, saw sales increase 12%, beating out Apple for the largest growth in the period. The company has done an effective job of capitalizing on brand loyalty in China, as consumers replace their old Huawei devices with new ones, Counterpoint said.
Shares of Apple rose less than 1% soon after markets opened Thursday. The stock has lost roughly 15% of its value this year amid concerns about the impact of the Trump administration’s tariffs given Apple’s production footprint in China. The company has shifted production to India, which led President Donald Trump in May to threaten a 25% tariff on all iPhones produced outside the U.S.
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