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NewSounds’ AI-powered hearing aids are available over-the-counter and are considered an affordable addition to the market. Developed in collaboration with Femtosense, the devices incorporate the partner’s Clara AI Speech Enhancement, a deep neural network designed to isolate speech from background noise. This integration is expected to substantially improve clarity for users in challenging auditory environments.
NewSounds’ AI-powered hearing aids can process sound in real-time with minimal power consumption. The brand maintains that ambient noise is reduced by seven to 13 decibels while speech integrity is maintained in all directions. Industry experts, including audiologists, have highlighted the potential of this technology to transform over-the-counter hearing aids by addressing one of the most persistent challenges for individuals with hearing loss — comprehension in noisy settings.
Image Credit: NewSounds
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