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TikTok is set to discontinue its Creator Marketplace on March 1, replacing it with TikTok One, an AI-driven platform designed to streamline brand collaborations. Launched in May 2024, TikTok One serves as a central hub for brands to connect with creators, production partners, and performance insights.
Beyond influencer matchmaking, the platform introduces Symphony, an AI-powered assistant capable of generating scripts, translating audio with AI voice dubbing, and creating digital avatars.
This new swap will see the removal of ad campaigns for TikTok creators through the Creator Marketplace. Instead, users will be directed to TikTok One, encouraging them to swap to the new AI-driven platform. To prevent content deletion, TikTok advises that existing creators migrate their data to TikTok One.
Image Credit: TikTok
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