Advanced Synbiotic Formulations : BP Nutriscience

BP Nutriscience has introduced a new synbiotic supplement to the Malaysian market, combining the Benicaros® prebiotic with Howaru® probiotics in a single, dual-action formulation. This streamlined approach to gut health delivers both nourishment for existing beneficial bacteria and clinically backed probiotic strains in one capsule — eliminating the need for multiple supplements.

The launch comes at a strategic moment, as Southeast Asian consumers increasingly embrace functional foods and supplements designed to improve health through gut balance. This product reflects the broader shift in the category — from single-strain probiotics to sophisticated microbiome support systems that acknowledge the gut’s role in influencing mood, skin clarity, and overall wellness.

With the global probiotics market now valued at over $45 billion, BP Nutriscience is aligning with rising consumer awareness of microbiome science. The company’s entry into Malaysia signals a broader regional strategy, as demand for integrative, science-backed wellness solutions accelerates across Southeast Asia.

Image Credit: NutriLeads