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Recently, Joi + Blokes’ announced its partnership with wellness advocate Radhi Devlukia. This represents a strategic move to bridge the gap between technological healthcare solutions and holistic wellness approaches in the hormone optimization space. The collaboration positions Radhi Devlukia — who is recognized for her integrative health philosophy — as a key ambassador for the brand’s AI-driven platform that combines diagnostic testing, personalized treatment protocols, and targeted supplement formulations. This alliance arrives as the company expands its telehealth services focused on hormonal balance, metabolic health, and age-related wellness concerns for both men and women.
The partnership between Joi + Blokes and Radhi Devlukia signals a growing convergence of evidence-based medicine and wellness culture, offering a potentially more credible alternative to purely anecdotal health advice prevalent in influencer spaces.
Image Credit: Radhi Devlukia
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