Puerto Rican Tourism Initiatives : Discover Puerto Rico

In celebration of World Music Day, Discover Puerto Rico, the Island’s official Destination Marketing Organization, has unveiled the third installment of its ‘Return the Love’ campaign, featuring Major League Baseball star Kike Hernández. Known for his dynamic presence both on and off the field, Hernández brings his signature charisma to a new video that blends Puerto Rico’s musical legacy with its deep-rooted passion for sports.

Set against the evocative backdrop of a local baseball stadium, the film is narrated by Hernández and encourages travelers to experience the Island not merely as spectators, but as thoughtful guests engaging with its cultural fabric. Through this lens, visitors are invited to connect more meaningfully with Puerto Rico’s vibrant communities, especially during the summer season’s music festivals and sporting events.

Moreover, the campaign is anchored by an original soundtrack composed by Grammy and Latin Grammy-winning engineer Harold Wendell Sanders. Together, these elements reinforce Return the Love as a call for more conscious, respectful tourism grounded in authentic local experience.

Image Credit: Discover Puerto Rico