Sleep Drink Rebrands : Sleepy Coffee Vanilla Latte

‘Sleepy Coffee Vanilla Latte’ is the latest innovation from MoonBrew, a functional beverage brand that’s unveiling a sleek rebrand and expanding its sleep-focused product lineup just in time for summer.

MoonBrew, the direct-to-consumer brand once known for its cocoa-based magnesium blends, is making a bold leap into the retail-ready wellness market. With a complete brand refresh that includes premium packaging, a new mascot (Astro the astronaut), and a shift toward ritual-based messaging, MoonBrew is repositioning itself from a niche supplement to a design-forward functional beverage leader.

Launching June 23, Sleepy Coffee Vanilla Latte introduces a novel take on PM routines — blending magnesium, L-theanine, chamomile extract, jujube seed, and adaptogens in a decaf vanilla latte format. With only 5g of sugar and no caffeine or melatonin, it offers a clean-label, calming ritual for winding down — ideal for those who love the flavor of coffee but not the buzz before bed.

Image Credit: MoonBrew