Health-Focused Body Positivity Apps : Stories With Substance

Stories With Substance’s collaboration with The UnderBelly represents a strategic fusion of marketing expertise and wellness innovation. This results in a tailored approach to mental health and body positivity through digital platforms.

The partnership leverages Stories With Substance’s analytical storytelling methodology to expand The UnderBelly’s reach beyond its core millennial audience. The brand seeks to specifically target older adults experiencing life transitions, grief, or self-acceptance challenges. By applying deep technical empathy and cross-functional messaging strategies, the consultancy has helped shape a yoga app experience that balances clinical insights with personal narratives.

The app launch holds significant potential for older adults seeking non-clinical mental health support and the existing UnderBelly community members, who would benefit from expanded content addressing diverse life stages.

Image Credit: Stories With Substance x The UnderBelly