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‘Proactive Support’ from the makers of Tylenol is the brand’s first-ever supplement, designed to support muscle and joint health with clinically backed ingredients like turmeric, tamarind, and cucumber extract. This launch marks Tylenol’s entry into drug-free, proactive pain management, complementing its legacy in reactive acetaminophen-based relief. The product is available in two variants: a core daily supplement and one enhanced with stress relief, both sold nationwide where Tylenol is already stocked.
Developed in response to consumer demand for holistic pain management, the formula leverages ‘TamaFlex’ — a proprietary blend of turmeric and tamarind — and sceletium extract in the stress-relief version. According to Tylenol’s leadership, Proactive Support is ideal for ‘transitional consumers’ over 40 and active younger individuals. Comedian Molly Shannon headlines the campaign, sharing her experience with joint care. Notably, 84% of surveyed healthcare professionals support the formulation, underscoring its therapeutic potential.
Image Credit: Kenvue
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