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Makeup Partner to the Dallas Cowboys Cheerleaders (DCC), Charlotte Tilbury Beauty has been officially named the first-ever beauty collaborator for the iconic team—marking the brand’s debut partnership in American sports. The collaboration spans skincare, makeup, complexion, and fragrance, uniting two powerhouse, women-led organizations known for performance and influence.
Founded by Charlotte Tilbury MBE, and led alongside Charlotte Jones, Executive Vice President of the Dallas Cowboys, the partnership “champions confidence, excellence, and empowerment both on and off the field.” Charlotte Tilbury’s high-performance formulations are crafted to endure stadium lights, heat, and high-energy routines, delivering camera-ready results.
This initiative will include branded content, cheerleader-driven campaigns, and immersive pop-up activations—designed to engage consumers and fans alike. It reflects a dynamic convergence of beauty and sport, setting a new standard for performance-driven partnerships in the U.S. market.
Image Credit: Charlotte Tilbury
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