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The Period Purse has launched an important initiative — the Menstrual Health Day is Every Day campaign. This expands the organization’s advocacy beyond the annual May 28 observance to promote sustained awareness and action around period poverty and menstrual equity. The initiative seeks to address the persistent challenges faced by menstruators in Canada, where one in six individuals have experienced difficulty affording period products, while nearly half of the population remains uncomfortable discussing menstruation openly.
Through fundraising, education, and community engagement, the Menstrual Health Day is Every Day campaign encourages tangible steps such as normalizing conversations about periods, ensuring free access to products in public spaces, and organizing local donation drives. The Period Purse is amplifying its message through symbolic gestures, including illuminating landmarks in red and coordinating municipal proclamations across the country.
Image Credit: The Period Purse
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