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The Twelve Pins, a legendary Arsenal pub in London’s Finsbury Park, was relocated — at least in part — to Lisbon by Heineken this week, ensuring two die-hard fans could honor their lucky matchday ritual during one of the biggest games in their team’s history. Ahead of the UEFA Women’s Champions League final, the beer brand transformed a truck into a mobile replica of the North London bar, complete with original furnishings, lighting, and decor.
The campaign, titled ‘Cheers to the Superstitious Fans,’ celebrates the powerful traditions of football supporters. Heineken selected fans Amelie Margaret Kirk and Sophie Hurst — who’ve never missed a match at The Twelve Pins — to enjoy the game from their familiar setting, albeit thousands of miles from home. Joining them for the surreal experience are football icons Jill Scott and Thiago Alcântara.
Image Credit: Heineken
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