E-Commerce-Like Healthcare Platforms : General Medicine

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General Medicine, a newly launched healthcare platform founded by former Amazon and PillPack executives, aims to revolutionize medical care access by offering a streamlined, consumer-friendly experience akin to online shopping. The company differentiates itself by allowing patients to either directly select specific medical services or consult with physicians to determine the most appropriate care path.

General Medicine provides upfront cost estimates — whether through insurance or cash payments — while eliminating subscription fees. The proprietary technology that governs the healthcare platform is MedicineOS. It works to integrate disparate healthcare systems to facilitate seamless coordination among providers, specialists, and diagnostic services.

The company’s case studies highlight real-world benefits, such as a singer receiving same-day treatment for vocal issues and a patient with long-neglected cysts securing a specialist appointment within weeks instead of months.

Image Credit: General Medicine,

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