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Better Blend introduced ‘BlendBox,’ an at-home smoothie kit that builds on the brand’s popular retail smoothie shops. Aimed at wellness-focused consumers, BlendBox delivers pre-portioned ingredients and easy-to-follow instructions, enabling customers to recreate top-selling smoothie recipes in their own kitchens. The launch reflects a growing demand for healthy convenience in everyday routines. The kits are currently available via the Better Blend app in select markets, with plans to scale nationally.
Unlike traditional meal kits, BlendBox centers on nutrient-dense blends with functional benefits — such as energy, immunity, and recovery. The offering includes subscription options that allow consumers to receive boxes on a recurring basis, while one-time orders are also available for trial. Better Blend combines the loyalty of its retail fanbase with a digital DTC channel, meeting customers wherever they are with portable, nutritious options.
Image Credit: Better Blend
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