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AI is transforming the way people rest and recover, one such example being Wakefit Zense, India’s first-ever AI-driven sleep ecosystem. Created to measurably enhance sleep quality, this system includes the Regul8 mattress temperature controller with two sides so that separate sleepers can enjoy their personal comfort preferences, and the Track8 contactless sleep tracker for unlocking insights on sleep stages, movement and snoring. Additionally, the Wakefit Zense app offers an intuitive experience for understanding and optimizing the sleep environment.
The target audience for Wakefit Zense is early adopters, especially consumers interested in technology and innovation. Recognizing the small percentage of these consumers in the overall market, Chaitanya Ramalingegowda, director and co-founder of Wakefit, noted that the initial push would focus on “doubtful testers” who rely on word-of-mouth and influencer endorsements.
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