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Ferrero is making history by announcing its first new flavor innovation for Nutella in over six decades: ‘Nutella Peanut.’ This new spread blends the signature creamy hazelnut and cocoa formula with roasted peanut, creating a nutty twist on a global classic. Set to hit shelves in Spring 2026, Nutella Peanut was unveiled as part of a broader strategy to evolve the beloved brand while retaining its iconic identity.
Ferrero confirmed the new product will maintain the smooth, spreadable texture that fans expect, but with a richer flavor profile aimed at peanut butter lovers. This marks a significant expansion for the Nutella brand, which has remained essentially unchanged since its debut in 1964. Nutella Peanut is expected to appeal to loyalists and new consumers seeking variety in breakfast and snack spreads.
Image Credit: Ferrero
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