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A new player officially entered the performance wellness market: ‘GR8 Supplements,’ launched exclusively at GNC with a full suite of function-specific products. The brand’s launch lineup comprises eight core formulas designed to support high-performance lifestyles through research-backed ingredient combinations. Targeting endurance, hydration, immunity, and muscle recovery, GR8’s portfolio caters to wellness consumers looking for transparency and clinical-grade efficacy.
The launch follows months of strategic development and brand-building, culminating in a multichannel debut that includes in-store displays, online promotion, and influencer engagement. The GR8 brand emphasizes science, results, and accessible formulation — all pillars critical in a supplement market saturated with underperforming options.
The company aims to simplify decision-making for consumers by clearly aligning each formula with a desired outcome, such as recovery, energy, or collagen support. The exclusive partnership with GNC gives GR8 immediate national exposure across retail and digital channels.
Image Credit: GNC
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