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Shu-Chew Beats presents an innovative approach to enhancing concentration by combining two scientifically supported methods — rhythmic chewing and background music. Developed in collaboration with neuroscientist Professor Yoshikuni Eda from Ritsumeikan University, this system leverages research showing that the repetitive motion of chewing gum can improve focus, while specific musical tempos can optimize different types of cognitive work.
Shu-Chew Beats boasts three varieties — ‘Extreme: Speed Up’ (140 BPM), ‘Hyper: Performance Up’ (120 BPM), and ‘Chill: Accuracy Up’ (66 BPM). Each pack is paired with offers three distinct audio tracks composed by renowned electronic artists — Extreme by PC Music Club for intense focus, Hyper by Shinichi Ohsawa for energetic tasks, and Chill by Shohei Amimori for relaxed concentration.
The Shu-Chew Beats concept holds significant appeal for modern professionals facing increasing workplace distractions.
Image Credit: Shu-Chew Beats
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