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IBM and Scuderia Ferrari HP have unveiled a significantly upgraded mobile application designed to transform how Formula 1 fans engage with the sport. This enhanced platform integrates IBM’s advanced AI technology — watsonx —to deliver a more immersive and interactive experience for Ferrari’s global fanbase of nearly 400 million supporters.
Given its high-tech features, the app is sure to be deeply appealing for Formula 1 fans. The app’s AI-driven race summaries offer near real-time post-race analyses, while converting complex telemetry and team data into engaging narratives that were previously inaccessible to the average viewer. Interactive tools, such as polls and fan messages, create a two-way communication channel between supporters and the team. For the first time, the app is available in Italian, which caters directly to Ferrari’s core audience, as well.
Image Credit: IBM and Scuderia Ferrari HP
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