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The ‘ESPN Chirpline’ is turning hockey banter into a broadcast-worthy art form. Just in time for the Stanley Cup playoffs, ESPN and the NHL are giving fans a dedicated hotline — 1-844-4CHIRPIN — to vent, celebrate, and roast their way through the most intense moments of postseason play. This hotline invites fans to embrace the full spectrum of hockey emotions, from fiery takes on team trades to heated opinions on rival matchups.
With its throwback ‘90s commercial and voiceover by SportsCenter’s Steve Levy, the campaign blends nostalgia with today’s digital culture. ESPN will also spotlight top fan submissions across social platforms and on-air segments, so every chirp has a shot at going viral.
Crafted by Arts & Letters Creative Co., this campaign taps into hockey’s deep-rooted tradition of ‘chirping’ while connecting with younger, meme-savvy viewers. It’s a bold, hilarious, and unfiltered way to celebrate fandom.
Image Credit: ESPN
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