Redesigned Sports Drinks : ‘Choose Better’ Campaign

BODYARMOR Sports Drink debuts its new ‘Choose Better’ campaign alongside a complete visual rebrand, marking nearly 15 years since its launch. The refreshed identity features a modernized wordmark, bold packaging, and the brand’s first icon, reflecting its continued commitment to real ingredients and better-for-you hydration.

The campaign encourages athletes and consumers to break free from routine and make more intentional choices—starting with how they hydrate. Moreover, it highlights “BODYARMOR’s founding promises: effective hydration, clean ingredients, great taste, and no artificial flavors, sweeteners, or dyes.”

As part of its largest national campaign to date, BODYARMOR showcases top athletes like Connor McDavid, Sabrina Ionescu, Joe Burrow, and CeeDee Lamb. Through cinematic storytelling, the campaign “contrasts the stagnancy of the status quo with the potential for positive change.” With this relaunch, BODYARMOR reinforces its mission to redefine the sports drink category through bold wellness-driven values.

Image Credit: BODYARMOR