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Zillow has partnered with HomeServices of America to provide the agents of the organization with access to Zillow Showcase, an AI-powered residential property listing enhancement tool designed to improve visibility and engagement. The introduction of this feature in HomeServices of America agents’ arsenal is expected to give them a competitive advantage in consumer reach and advanced digital marketing.
Zillow Showcase property listings stand out with high-resolution scrolling images, interactive floor plans, and organized room-by-room photos. According to the brand, properties featured with Showcase tend to sell for 2% more, with over $9,000 added to the average sale, and go pending 14 days faster than standard listings. Additionally, these listings receive 81% more views, 80% more saves, and 90% more shares compared to non-Showcase listings on the platform.
Image Credit: Zillow
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