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BrewDog is venturing into a new category with the launch of BrewDog Kitchen, a product range from the independent brewer that includes everything from rubs, sauces and seasonings to batter mixes inspired by best-selling brews. “The move has come from years of research where we identified a clear appeal for shoppers to match their in-bar experience within their own homes,” said BrewDog chief operating officer Lauren Carrol.
In the lineup, beer lovers will find products like Hazy Jane Tropic Rub Pink IPA BBQ Sauce and Lost Lager Patriot Mustard. With most mals eaten at home and consumers enhancing them with condiments and table sauces regularly, this new range taps into what makes beer delicious and extends it to eating experiences.
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