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Hey Sweet Cheeks is a new sexual wellness brand pioneering a skincare-first approach to intimate care. The brand is introducing itself to consumers with pH-balanced, hypo-allergenic products for a “prep to play” experience designed to make the lead-up to intimacy as enjoyable as the moment.
“For too long, the sexual wellness aisle has been dominated by legacy brands offering basic formulas with little innovation,” said Kimberly Konstant, Chief Brand Officer of Hey Sweet Cheeks, “We launched Hey Sweet Cheeks to shatter that norm by blending premium ingredients with breakthrough formulations typically found in skincare.”
It’s Glowtime is a smoothing serum with brightening qualities thanks to BHA, AHA, and 2% niacinamide, and Bare It All is a body wash with BHA, salicylic acid, and oat milk.
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