Fashion Brand Decor Stores : Primark Home

Primark Home has welcomed its first standalone location in Belfast, Ireland as part of the fashion brand’s foray into home decor category in a decidedly more dedicated way. The store location builds on the brand’s existing home collection that shoppers have seen popping up in its existing clothing stores and will offer ample options for shoppers to peruse. This includes small furniture, soft furnishings, decorative pieces and even seasonal decor for holidays like Christmas and Easter.

Head of Primark Ireland and Northern Ireland Fintan Costello commented on the new Primark Home location saying, “This is a big step forward for the Primark brand as we continue to evolve our offering in line with the needs and wants of our loyal customers. We’ve seen a real surge in interest for our homeware ranges which is why we’re thrilled to launch the world’s first-ever Primark Home store in Belfast today.”