Sensorial Luxury Beauty Stores : Aesop Flagship

L’Oréal Travel Retail, in partnership with China Duty-Free Group (CDFG), has introduced an Aesop flagship store at the CDF Sanya International Duty-Free Shopping Complex in Haitang Bay. This opening marks an expansion of Aesop’s presence in travel retail, offering visitors a dedicated space to explore the brand’s product offerings.

Designed with a minimalist aesthetic, the store “incorporates an earthy color palette and architectural elements inspired by natural light and water; by integrating these features, the space creates a visually calming atmosphere that aligns with Aesop’s design philosophy.”

Furthermore, the layout includes “interactive elements that allow consumers to engage with a curated selection of skincare, fragrance, bath, body care, and home scent products.” Through this sensory-driven retail environment, the store aims to elevate the shopping experience for travelers. Overall, this location reflects a growing trend in travel retail toward immersive and design-focused luxury beauty concepts.

Image Credit: Emmanuel Goulin / Aesop