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Bread & Butter Chardonnay Sliced is making its debut in the UK as a lower alcohol wine option for consumers to pick up as a way to enjoy a glass of wine in a more permissible option. The wine is being launched as part of the brand’s Don’t Overthink It campaign that encourages consumers to enjoy high-quality wines without having to worry about fuss or compromise, which is intended to resonate with a new generation of drinkers. The wine comes in with a 9% ABV, has 85-calories per 125ml serving and maintains the buttery and oaky flavor profile that the wine is characterized by.
Bread & Butter’s Winemaker Linda Trotta spoke on the Bread & Butter Chardonnay Sliced saying, “The way people enjoy wine is changing. More of us are thinking about our health and alcohol intake, but we still want that little moment of pleasure a great glass of wine brings. Chardonnay Sliced is our answer – all the buttery, balanced flavour we love, just a little lighter.”
Image Credit: Bread & Butter Wines
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