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Despite the life-saving impact of organ donation, donor registration faces challenges like misinformation, limited awareness and hesitation, calling for more engaging strategies—like Reborn-to-be-Alive’s Virtual Donors—to encourage participation and inspire people to take action.
The Brussels-based organ donation advocacy group challenged Belgium’s organ shortage with Virtual Donors, a campaign that modifies popular multiplayer games to demonstrate the impact of becoming an organ donor. When registered organ donors play the modified versions of games like Minecraft, Baldur’s Gate 3 and Fortnite, and their character dies, up to eight of their teammates get an extra life. Appealing to a young demographic passionate about gaming, the Virtual Donors mods are available to all who register as a donor via Belgium’s official health portal.
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