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‘Felix’s Favorites’ Experience’ is the latest limited-time collaboration between Gong cha and Felix of Stray Kids. The promotion allows customers to choose from three of Felix’s preferred beverages, ‘Brown Sugar Milk Tea,’ ‘Taro Milk Tea,’ and ‘Milk Foam Oolong Tea’ with ‘Coconut Jelly.’ To commemorate the partnership, each order will be accompanied by an exclusive cup sleeve featuring Felix, available only while supplies last.
The collaboration extends beyond beverages to include additional fan-focused elements. In September, Gong cha will release Felix-inspired keychains and other collectibles, offering further opportunities for engagement. Select kiosks will also feature Felix’s recorded voice messages, adding a personalized dimension to the initiative.
Through Felix’s Favorites’ Experience, Gong cha blends K-pop influence with its signature bubble tea offerings, creating an immersive brand moment that combines flavor, collectability, and cultural connection.
Image Credit: Gong cha
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