Blood Donation Competitions : We Give Blood

Abbott and the Big Ten Conference have launched the second annual ‘We Give Blood’ campaign, which transforms blood donation into an intercollegiate competition that leverages school pride to address critical national blood shortages.

The initiative runs from August 27 to December 5. It challenges students, alumni, and fans from all 18 Big Ten universities to donate blood at any location nationwide, with the winning institution receiving $1 million from Abbott to support student or community health programs. Building on last year’s success where the University of Nebraska-Lincoln mobilized nearly 4,000 donors, this year’s expanded ‘We Give Blood’ program introduces new incentives, including limited-edition school-branded T-shirts for early donors and weekly head-to-head challenges between rival schools.

Abbott and the Big Ten Conference’s campaign strategically targets younger demographics at a time when blood centers face severe shortages, with some maintaining less than a day’s supply.

Image Credit: Abbott and the Big Ten Conference