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The ‘SPANXshape™ Authentic 360 Denim‘ launch marks a bold new direction for SPANX as the shapewear innovator steps into the denim category with confidence. The latest collection features 360-degree shaping built directly into the fabric — smoothing the waist, tummy, and back without compromising comfort or stretch. Designed to be worn all day, the denim is engineered to contour with strategically placed back pockets and a fit that flatters every angle.
With styles including ’90s straight leg, wide leg, barrel leg, and cropped fits, SPANX delivers on-trend silhouettes in inclusive sizing (XS to 3X, petite to tall). Each pair combines a fashion-forward cut with technical shaping, reinforcing SPANX’s unique positioning at the intersection of performance and style.
This launch underscores SPANX’s strategic push into everyday fashion, offering an expanded ready-to-wear portfolio that balances style, versatility, and body-enhancing innovation. Expect strong traction from loyal shapewear fans and new denim converts alike.
Image Credit: SPANX
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