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Mexico’s Ministry of Tourism (SECTUR) has completed the first phase of a national program designed to strengthen tourism in the country’s 177 Pueblos Mágicos (Magical Towns) through sustainable development strategies that also deliver tangible benefits to local communities.
The Pueblos Mágicos designation is awarded to towns and cities that embody distinctive elements of Mexico’s cultural, culinary, historical, or natural heritage. These destinations include, among many others, Sayulita in Nayarit, Tulum in Quintana Roo, and Loreto in Baja California Sur.
The program’s initial phase focuses on fostering responsible tourism practices that preserve the authenticity of each community, protect natural and cultural assets, and ensure that tourism-generated revenue contributes directly to local economic wellbeing. By integrating sustainability into the growth of these destinations, SECTUR aims to reinforce Mexico’s position as a global leader in heritage preservation and community-focused tourism.
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